Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Wednesday, August 22, 2007

no-news-is-bad-news practice

File this one under 'always check to see everything is OK'. The error is probably a techie one somewhere along the line, but no matter how boring or mundane you may think it is, always check to see if your web site is actually online - and check it on various browsers. If you update pages infrequently this isn't going to take long, if you're a news site that is constantly changing it needs to be an ongoing task. Maybe if every member of staff had the site as their 'home' page someone would have picked this up before I did.

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