Thursday, September 20, 2007

excellent corporate blogging response

September 19th saw word starting to spread around the 'search' blogs about some anomalies with Google's search results. The first one I saw [though it may not have been the first of its kind] was by Barry Schwartz on searchengineland.com.

The fifth comment on the blog - sorry, I couldn't work out how much time had elapsed as I'm not sure whether the blog was recording the local time of the commenter - there was an entry from the head of Google's webspam team, Matt Cutts saying that they were on to it and things should be sorted in 2-3 days.

Now that is the way to address negative issues about your organization.

Of course you have to be monitoring the web - blogs and all - to pick these things up. My bet is that around 99 point something of organizations do not. It's not rocket science, you can get software to do it for you.

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