Tuesday, August 12, 2008

[still ] no parkin' integration

I raised this issue last winter - when offline ads promoted a special offer for parking at Newcastle airport that wasn't matched online. Well, they've done it again this summer. My local newspaper and radio stations have constantly run an ad promoting 2 weeks' parking for £44 - with a contact phone number. Yet online the cost is not too far off double that fee.

And yet phone contact requires a human response - incurring additional costs for the car park operators - and the website would be free [the site and software already exists, there is no 'unit cost' online].

Hmmmm, a reversal of what is commonly perceived as best practice that runs contrary to the ethos of e-commerce.

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