not quite online booking

I need to visit Cleethorpes - my home town - on business next month. So I thought I would see if I could get a room at my favourite hotel on the sea fron - the Kingsway. Now, the hotel's site doesn't do online bookings at all - not too unusual as many independent hotels find it more cost effective to let third-party agents handle this rather than buying in and running the necessary software.

So I put the hotel's name into Google and perused the various third-part listings. Several offered online bookings, but I was looking for the best price so I kept looking - and came across lodging-world.com. Now ,I do not know their business model, but their booking form looked like this:Yep, that's not a booking form, it's an email form. Not only would I have to wait for them to return my enquiry with room rates, availabiliy etc, but they expect me to give them more details than is necessary [phone number?]. Being the old synic that I am I wonder if I would end up on their mailing list?

Any-whoo ... I went back to one of the other sites and booked online with a confirmation of price and availability done and dusted there and then