Saturday, May 16, 2009

bait-and-switch is still around

About two years ago I feature several examples of what is known as 'bait-and-switch' [ see 1, 2, 3 ]. The idea is that you attract the unwary customer with some bait [say, a low priced product] and then 'switch' them to higher-priced goods when they respond to the bait. Whilst this is an acceptable form of promotion it becomes unethical - and in the UK, illegal - if the bait product does not exist for the customer to purchase.
Well, it's not gone away - as these two images show. The first is an email I received, the second is the web page I got when I clicked on the 'more details' link.





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