Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Saturday, October 24, 2009

questions you have to answer

OK, so questionnaires exist outside the online environment - but I did respond to this one on the web, so I've included it here. To be fair, getting questionnaires right is very difficult - I rarely see one with out at least one iffy question. The grammar used in this one suggests that I might not want to tick any of the three boxes ['which, if any ...'], yet as the response to my original answer shows, no answer is not an option - and yet I do not want any of the three options.

Note that this was part of questionnaire from a company that conducts research as a business model and so is simply poor practice. If this were on a website and customers had to answer the question as part of a purchase process ... it would be illegal.

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