Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Friday, November 13, 2009

give this landing page the boot[s]

I was looking for a HoMedics product, so I typed the term into Google - and there at the top of the SERP was an ad for the brand at Boots ...... but look at the landing page on which I was taken. Oh dear.

Tuesday, November 3, 2009

city with no county

I like Omniture. They do some good stuff - and give it away for free. Well, not quite free, they ask for quite a lot of details about your job [it's for lead generation, but is wasted on me], including your employer and where it is. This includes the location's county. Problem is, I'm in Sunderland, Tyne and Wear, but it is not listed on the drop down options.
PS Omniture, if you do read this, I selected 'Durham' - which doesn't exist, it is actually County Durham.

Update, October 2011: The list is still the same - and the download I wanted this morning was on 'segmentation'. Students or practitioners of geographic segmentation will - I hope - see the irony.