Saturday, January 16, 2010

computers & hairstyling : associated selling?

I'm considering buying a netbook - and one place I checked was ASDA. Here's the page for one that interested me - but take a look at the ads on the right. Printer, OK - but hair straighteners? Cross selling is a big part of a retailers income. Can you imagine a salesperson in a shop saying "good choice of computer sir, now can I interest you in some ceramic straighteners?" No ... so why do it online?

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