Thursday, November 25, 2010

no gambling with these chips

Another long story for this entry - with multiple failings along the way.

It all started with a pack of McCain microwave chips. On the pack I noticed a promotion where you had to go online and enter the promo code from the pack your were using:

So I fired up the interweb and typed in the URL given on the pack - www.pingandwin.co.uk - and got this page:
Hmmm, so McCain didn't make sure they had registered the domain name they were using for the promotion. And then didn't bother to try and get hold of it - either buying or renting it. Or even paying for a message on that holding page which said 'for the McCain ping and win competition click here'.

Not to be out done I put Mccain.co.uk into my browser and got this page:

Note that there is nothing on it about the 'ping and win' competition [even scrolling down revealed nothing]. However, the main message on this page was about the new website - on a different domain. I will assume that is a strategic decision, but give my experiences with this promotion, I'm not confident that it is.

So I clicked on the link to go to the 'all new site', and got this:
Or to be more accurate, after a wait of a couple of minutes while it downloaded, this was the page I got. Or, at least, I got some of the page - not that I needed to scroll both down and across to see the content. Note that scrolling across has been a no-no since ... well, since forever.

However, on that page there was a link to 'check out our latest competition' and got this page:
Again, note that scrolling was required - but still nothing on the ping and win competition.

So, McCain, no much how much I enjoy your chips, your online marketing is hard to swallow.

2 comments:

  1. Charlotte McLellandMonday, January 31, 2011

    The competition closed in June :)

    ReplyDelete
  2. Full marks to Charlotte for looking up the competition's closing date on Google - but does that make my comments more or less relevant?

    ReplyDelete