Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Thursday, December 16, 2010

a good goodbye

Leaving aside the fact that after having to register in order to find out more about buying online  and then being bombarded by promotional emails - at least when I clicked on the 'unsubscribe' button, M&S's marketers were doing a bit a research to see what  they were doing wrong.

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