Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Thursday, December 16, 2010

when an option is no option

On a whim, I thought I might go away for the New Year  and found my way onto this website:

Trouble is, I wasn't sure where I wanted to go, so I selected the 'Any Destinations' option [let's not even go down the road of pointing out that it should be 'destination' singular] - but it told me I couldn't search on the option it had given me.
Two points - why list it in the drop down menu if the option isn't an option? And secondly: why isn't it an option? Surely I'm not the only person who would consider anywhere if the price/dates/flights were right?

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