Thursday, February 3, 2011

nice idea, poor execution

One of the elements of social media is product reviews. And an element of social media marketing is to generate reviews for any products you sell. Hence, this email from DIY outlet Homebase has been sent with the best of intentions.

Sadly, this email is the result [I assume] and an automated system - for the product I purchased was a light bulb.  Not really much I can say in a review other than: 'it lights up when connected to electricity'.  And would you look for reviews before buying a light bulb?

1 comment:

  1. How about 'I feel more confortable while reading books thanks to the bulb I bought'? Is it considered a product performance review?