Saturday, February 5, 2011

try doing something right today

Following a theme from previous entries [see 1, 2, 3] - here is online confirmation when I decided to unsubscribe from Sainsbury's email list.
So ... how much do you thing the retailer spent on the development of their logo? And how many hours went into deciding on the text and font for the 'try something new today' tag line? So who came up with the unsubscribe message, the cleaner? No, I retract that - it is unfair on cleaners. This looks like another example of a techie's handiwork. 

It is not only so wrong in marketing terms - it is also very poor grammar.

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