Wednesday, March 16, 2011

landing page[s] that land you on a different continent

Ironically, I came across this at the end of a week when I was delivering sessions on online advertising - which, of course, includes landing pages. I was looking for a small netbook, and came across this ad - note that I was searching on Google.co.uk:
Rather bizarrely, clicking on that ad took me to an American web page. I suspect it was a glitch somewhere along the line, but still one that shouldn't happen.
 
And then only a couple of days later I received an email from Amazon, promoting their new Kindle book reader
 ...and when I opened the email I got this - note the price
... and when I clicked on the link in the email I got this page

Ho hum. It seem that even one of the best in the business get it wrong sometimes.

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