Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Wednesday, October 5, 2011

no saving this subscription

Here's an online store I have spent a lot of money with over the years - but it is an example of getting your email promotion frequency wrong. I buy a pair of gloves once, maybe twice, a year - so do I need emails every week? No I don't. Which brings us to the subject of this entry to my blog: I decided to unsubscribe, but the 'unsubscribe' link is embedded in the image, and doesn't work [note in the image below, the arrow should have become a pointing finger to denote a link]. I'm pretty sure that in the UK at least, that is illegal.

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