Tuesday, December 6, 2011

Google on message?

I got a leaflet in a Sunday supplement last week - well, I say 'leaflet' ... think more 'small brochure' - and yesterday I saw the same promotion featured in an ad in The Times newspaper. It is for Google's good to know campaign.

I find the whole thing very interesting - on a number of levels. I suggest you spend a few minutes on the site before considering my comments.
  • On a marketing level: telling the 'person in the street' that Google [still?] does no evil and how it [Google] helps them live their lives?
  • On a content level: I find my students struggle a little with things like IP addresses [they're marketers not techies, see what is it with me and IT?] and yet the promotion uses such terms - though yes, it is in simplistic terms.
So do I like the campaign? Well, it is in partnership with the Citizens Advice Bureau [a UK non-profit organization] which means it carries some validity in its stated aim of  being primarily about privacy and safety online. 

So why do I still have an uncomfortable feeling about the search giant's new privacy portal?  And why does the term 'PR stunt' keep coming to mind? [in fairness, if it is - kudos for a good PR stunt]

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