Monday, April 16, 2012

see ... it's not just me

At the end of his review of the new BMW 328i in the 'ingear' supplement of the Sunday Times [April 15, 2012] Jeremy Clarkson commented:

"Then there's the problem with buying a 3-series. Go on, try it. Engage your internet, go to BMW's website and try to make sense of what's there. You can't. Not till you've found your reading glasses, and then go to Boots to buy a pair that is even more powerful. And even when you are able to read the microdot typeface, your computer won't have the plug-in necessary to enjoy an of the site's features. Not that you will understand what's on offer anyway, because it's either flowery rubbish or techno goobledygook. Soon you will give up with the complexity and buy something else. Well, I would, and that's a shame because whatever you buy will be worse."

I can add nothing.

Footnote: Today I had reason to look for something on the
MINI website. Not only was the usability so poor that could I not find what I was looking for, but the pages took an age to download [on the university's T1 connection] - and eventually the site crashed my firefox connection. At least BMW are consistent in their website presentation.
Footnote's footnote: I revisited the MINI webiste to copy the address for the link in footnote #1 - leaving the website open in another tab ... and after a couple of minutes I - and my colleagues in the office - were deafened by music from a video on the site. I have complained for years about un-invited music on sites, and this was an un-invited video.  

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