Saturday, January 12, 2013

excellent virtual sales person

In my book and classes I talk about how an ecommerce website should act as a sales person for the customer [it's also why I say sales staff should be included in the web development team] - and here is an excellent example from Amazon - see how the page points out to customers that there is a newer model available. At a higher price of course :) - it's called 'up-selling'.

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