Monday, March 25, 2013

Honda's digital marketing's not in gear

I was in Amsterdam last weekend and came across a small motorbike I had never seen before - so I looked up the Zoomer on Google. Top of the SERP was a Honda ad for said motorbike
 
So I clicked on the ad and got this - the page on Honda.co.uk for the NSC50R scooter.
 
 
So I tried the Honda.co.uk on-site search for "zoomer" and got this.
 
 
Strange that Honda would 'buy' the search result for "honda zoomer" when they don't seem to sell it in the UK [which is probably why I have never seen one before]. No, not strange. A rather stupid waste of time and money.

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