Saturday, March 22, 2014

SERP that takes the biscuit

For reasons I won't go into ... I had cause to search for "McVities" on Google. And this was the result:

Now that is what I call getting your SE branding strategy right. Take particular note of the bold/blue/link titles - which are determined by the website developer. For students of domain names - I like the McVitie's' use of .co.uk and .com. 

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