Wednesday, February 21, 2007

puzzling practice - Bud.tv complaints

I just read a report [from the USA] that says that in nearly half the States' officials want to ban Anheuser-Busch's new online channel - Bud.tv. Although the site requires visitors to complete a form stating name, birth date and ZIP code [which is then checked against third party information], opponents argue that children can easily enter the details of an adult [eg, a parent] and so have access to the alcohol advertising on the site.


Well durrr - I suppose all under 21s in America leave the room when a beer ad comes on TV, or closes their eyes when driving past an alcohol-related billboard [particularly problematic if they are driving at the time]. Prevent child access to adult-sites?
Yes, definitely. Try to stop them seeing beer ads, a much bigger issue than blaming it on web accessibility.

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