Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Friday, November 23, 2018

Online chat services don't work ...

... particularly when they're not open.


BT would never shut down its service telephone lines in the middle of the afternoon - so why is it OK to shut down an online service?  [answer: it isn't].

UPDATE

I did manage to access the chat facility via another route. Sadly, before I got an answer to my query, the chatline closed.



So, BT have a record of an unresolved query. They know who I am and how to contact me ... I wonder if they do. Watch this space.

Sunday, November 18, 2018

One click too many

Back in the day we had a mantra for website design: users should be able to reach the page they want in three clicks or less.

The notion went out of common usage - probably not sexy enough for designers - but maybe we should bring it back.

Here's an example:

I wanted to listen the the England vs Croatia footie match on BBC radio 5 - this is the home page of bbc.co.uk/sounds ...  

Yep, no radio 5 in the list, so clicking on the > at the right hand end of the list gave me this ...



That's a click I didn't need to make. 

Clicking on 'all stations' gave me ..,



So why not use that as the list on the home page - or if you want pretty pictures, just make them smaller and double them up like this ...






Thursday, November 15, 2018