Friday, April 21, 2017

The boxes are ticked - but where's the fairy dust?

The Irish Fairy Doors Company is a very successful company with an interesting and innovative product. The culture of the organization comes across in the product and website, everything is just right for the target market [take a look on].

In my books I cover the subject of email as a medium of carrying a marketing message - be it sales, branding or relationship building.

It is now pretty much standard practice to send emails confirming an order has been received/dispatched/delivered - so The Irish Fairy Doors Company ticked those boxes when I placed an order recently ...

The links to view order and visit our store were included - so more boxes were ticked there.

But I cannot help but think they missed an opportunity to engage with customers ... where is the message from the fairies?

Friday, April 7, 2017

Bargain, what bargain?

I have bought Adidas Sambas online from JD Sports before - so I was targeted with this email ... 

 £15 I thought, bargain, I'll have a pair of those, but when I clicked on the link ... 

  Offline, if you advertise a product that is not available you are breaking the law. Online ... ?

UPDATE May 7th 2017

I was surfing around the web the other day and went to the JD website [again] to look at what Sambas might be available available. There was none that interested me - but [obviously] my visit to the site triggered another email. 

By another I mean the same email, with the same £15 bargain ... and yes - you are ahead of me here aren't you - there was none in stock.   

One this this does prove is that JD Sports do not monitor social media for mention of their brand - which is poor practice for such an organization - or they have read my original comment and chosen to do nothing about the not-available special offers, which is inexcusably bad practice. Ho hum.

UPDATE June 4th 2017

They just sent me the same email again - same result