I came across a promotion from a firm that acts as an agent for advertising on TikTok using influencers.
The sell …
‘We have seen some phenomenal results on the platform by driving over 1M installs through TikTok Influencers and counting… ‘
Note: installs, not purchases [CPI stands for cost per install - I had to look it up :-) ].
The guide to ‘Become a TikTok Influencer CPI Master’
Tip number one:
The more entertaining the content = The more views.
Welllll … knock me down with a feather, I would never have thought of that. Best get in touch with every media that has ever existed and let them in to this secret.
Tip number two:
Include a call to action.
Again; a revelation! These influencer marketers are soooo innovative and leading edge.
Tip number three:
Select influencers carefully.
Damn. I thought you just used a random selector app [I’m sure there is an influencer who will recommend one to you].
Tip number three:
Track results. OK, I’ve given up with the sarcasm.
I checked the customers – sorry, ‘the wonderful brands we’ve had the opportunity of working with – of the ‘world’s largest network of TikTok Influencers’ listed on the website and I’d heard of only one of the eight. No real surprise there – I’m in the wrong target segment. However, all were apps with a link to online ‘entertainment’. So – for example – a youngster watches TikTok video of influencer doing ‘dance exercise’ and follows the influencer’s advice to download the free exercise app.
So, yes, the marketers have done their job … but if you’re selling anything other than apps to teenagers – and that’s going to be 99.99999999% of all products, try some proper marketing.
* Note that throughout their website ‘influencer’ is presented as a proper noun i.e. with a capital ‘I’. Why not try the same with your job to make you seem more important?
