Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Friday, March 8, 2019

uppercase nonsense

Yet another example of an online form being rejected because I used lowercase instead of uppercase, this time from footmanjames.co.uk.


In 'digital' parlance it is referred to as UX - usability experience. In good old fashioned sales parlance - that goes back to when Ugg sold his first bit of surplus dinosaur meat - it is about not putting up any barrier that the customer has to go through to make a purchase.

Just tell the techies to set up the form field so that it accepts both upper- and lowercase for all characters.

footnote: it got worse - I had to put a space between the two numbers in my postcode. I despair.