Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.
Oh ... and I write all of these entries myself. There's no AI used on this blog.
Enjoy 😊
Wednesday, May 13, 2026
Tuesday, May 12, 2026
Monday, May 11, 2026
Ad spend well spent?
Five million impressions for an ad that seems to be for a podcast 🤔
Whatever it's about, why did the advertiser/X think I would be interested?
Sunday, May 10, 2026
Friday, May 8, 2026
Thursday, May 7, 2026
ai - a sensible review
Well worth 20 mins of your time. From the excellent Hannah Fry ... Why AI Agents are either the best or worst thing we’ve ever built.
Wednesday, May 6, 2026
Tuesday, May 5, 2026
what's the point if ...
... 'Grok can make mistakes', [you should] 'verify its outputs'.
In case you're not a follower of football: it was 2-0 at half time [surely every report on this match anywhere on the web would have reported this correctly], particularly as the third goal [on the hour mark] came in the second half. If an LLM can get something as simple and obvious as this wrong, why would to trust it for anything important?
Monday, May 4, 2026
Sunday, May 3, 2026
Friday, May 1, 2026
Thursday, April 30, 2026
A follow up to the last post ...
... which featured a promotion for 'Lessons from the Web Performance Summit 2026' which featured 'More than 100 corporate digital communications professionals from many of Europe’s biggest companies'.
Well, I'm sure those folk know there own organizations, but how much can they offer marketers that run digital communications for organization's that are smaller than Europe’s biggest companies?
Wednesday, April 29, 2026
No tracking = not much room to read
Previously I've commended Bowen Craggs on the way their website handles cookies - but it seems the space for users to read the content with the cookie message in place has shrunk a bit [the box I've highlighted in yellow].
But things get even worse on a phone's screen - it's the bit at the bottom [again, in yellow.















