These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Saturday, March 28, 2026

Ad spend well spent?

I have no idea what this ad is for 🤷

Note that of the 103 thousand 'views' this ad has gathered, only one person added a comment - and that comment was to repeat the ad. Ho hum.


Friday, March 27, 2026

fake 'personal' social media posts

Full marks to this young lady for taking money off of folk who want their friends to think they were at a concert. She's paid to take a photo of her customer's social media profile on her phone at the actual venue. Customers then post it with comment "me at whoever concert" with the stage in the background.

Minus marks to anyone sad enough to want to post on their social media pages that they've done something they haven't.


Thursday, March 26, 2026

Ad spend well spent?

 I'll have to drop everything and get one ordered 😏



Wednesday, March 25, 2026

you know all those views on youtube?

This is in Brazil - got to assume there's the same kind of 'phone banks' all over the likes of China, Russia and India?

Alan Charlesworth's blog

Link to video on X


Tuesday, March 24, 2026

as clear as green and white

OK, so maybe it's a problem for those who are a little later in life - but it is a usability issue caused by, well ... no reason.

The problem is similar for the UK's two biggest car-park payment apps - BayByPhone and JustPark - and the issue is that both of their logos are different online and on app ...

Alan Charlesworth's blog

Of course the designers [who are unlikely to be later in life] would say web and app icons are similar enough - but that's the problem. When you're in a car park, and it's raining or the sun is shining on your phone's screen and the notice has words and no logo, or the 'web' logo and your phone just shows icons ... which is which? Oh, and the two companies using the same colours doesn't help.

It's a problem that simply doesn't need to exist.

The Rise of the Ray-Ban Meta Creep

Can anyone give a reason for wearing these glasses that is not morally reprehensible? See article.  



Sunday, March 22, 2026

is time standing still?

Nigh on 30 years ago when I was standing in front of business folk extolling the benefits of this new thing called the Internet, one big positive was that, unlike printed literature, web pages could be updated in real time. Ho hum.

Alan Charlesworth's blog

 


Saturday, March 21, 2026

more cookie-consent woes

This one filled half the page - and that's about all I can say because it was impossible to scroll down to see the 173 [yep, one hundred and seventy three] third parties and click on the 'icon on the bottom left'. I wasn't desperate to read the content, so left the site.




Thursday, March 19, 2026

nope, never seen you before

 What do you do to log in if you're already a member?

Alan Charlesworth's blog

And yes, I realise the site might have dropped a cookie on my PC last time I was there ... but what if I'm using a different device?

Tuesday, March 17, 2026

Ad spend well spent?

 Does anyone know what this means? I don't - and it appeared on my X page.

Alan Charlesworth's blog


Monday, March 16, 2026

hard to switch when you're already there

This one of those 'intrusive' ads [the ones that block the website it is shown over] you must click on - somewhere - to close it. That is bad enough for me to feature hers, but it's not the reason ... 


... no, the reason is that I was surfing on Google Chrome. Ho hum 😏