review overkill?

I'm a big fan of ToolStation ... but really, a review for a £2.95 pair of hooks?

bbc ... how many?

If you use DuckDuckGo as your search engine, the 'search' page gives information on tracking and pop-ups that it has blocked. Here's a few at random from my web history.

Some are no surprise [a newspaper that makes money from ads and selling data], others more of a surprise [ebay and temu being quite low, for example].

But one really stands out. Yep, the UK's public broadcaster. What are they doing with all that data?

one for the spam file

This was an unsolicited email. AI or human waste of time? 🤔

This is doing the rounds on social media …

The Internet is now a store - it used to be a library.

I agree.

a bit dramatic for websites ...

 ... but the message is valid.

just a reminder

 

ad spend well spent

This was on my X feed. My bio on that site includes ; 'Nottingham Forest season ticket holder ... and fan since forever'. So the chances of me buying a Liverpool FC shirt ... ?

ad spend well spent?

Yeah right, I'm looking for a bobble hat featuring a specific person - but not, I think I'll buy a woman's felt hat 😏

it's funny 'cos it's true

 

ad spend well spent?

This ad's message suggests the product is of high quality. If so, how many potential customers does it have? I'm guessing nowhere near the number of folk who have had this ad presented on their X timeline  🤔 

ad spend well spent?

Actually, the ad's not bad. A clear offer, clearly presented ... and, compared to many others, reasonably targeting. However, I've included it here so you can take a look at the delivery number. That makes the offer have - I suspect - a big cost per acquisition for new customers.

OOOOFFFF

Last time I looked, these were similar numbers for Amazon's dominance of online shopping in the US.

i despair ...

direct to consumer means direct to consumer ... NOT via a third party marketplace [such as Walmart's].  

mixed price messaging from wowcher

 

make it easy to for customers to buy

These seem about right - the first two in particular. lessons might be:

1 Maybe give browsers somewhere to 'save' potential purchases without putting them in a basket

2 Make sure total costs are upfront on the product page.

Source.