it's funny 'cos it's true

 

Know your subject

 I find this frustrating. The folk writing this stuff should know that ‘marketing’ and ‘advertising’ are NOT the same thing.

aiding and abetting false advertising?

I was listening to a podcast sponsored by Shopify, and part of the introduction 'ad' the voice over said that - amongst many other things - the service "enhances product photography". I hope they just mean they improve the quality of pictures, because enhancing the product in a picture is illegal.

Just sayin' ...

Google's main income comes from advertising.

Amazon's main income comes from advertising.

and now ...

When Uber started 'Uber Advertising' the company went from a $1.8bn loss to a profit of $1.1bn.

why bother?

I'm not sure where to start with this email 'advert'. 

1 I'm of an age that my own father is long gone.

2 I'm not a father. Furthermore, it might be upsetting for a father who has lost a child - or a man who wanted, but couldn't have, a child.

3 The prices are in dollars. It is a US company, but I bought a product in pounds from the company's UK outlet.

4 The products being sold are firmly in the 'one-off' category of purchase. How many motorhomes does the average person have? Even if the answer is not 'none' - few [any?] has more than one, so why buy two reversing cameras?

do you agree?

This is from the U.S. ... are the numbers the same for your country?  One thing that is not in doubt is that 'mostly online' is the lowest in all categories.

it's funny 'cos it's true ...

 

a reminder ...

Microsoft's official terms and conditions say that 'Copilot is for entertainment purposes only' 

Are you using it for anything else? 

Is your boss insisting you use it at work?

Just sayin'.

and your job is ... ?

It would appear that [too?] many ANA members don't understand advertising. Just in case you're not aware, ANA stands for 'Association of National Advertisers'.

really?

All grok can offer is a list of generic problems that cars have. Google's ai once advised me that a common problem with my van was the spark plugs. The make/model of van I own has only diesel engines [in case you don't know, diesels don't have spark plugs].

oh dear 2 ...

 

Oh dear ...

 

the [mis] use of ai

At a recent social event, I ran into a gentleman who I had several times advised on digital marketing for his medium-sized business. Our conversation got round to AI – and he just rolled his eyes and shook his head.

Twenty-odd years ago he had consulted me on how his organisation could best use email. I had advised him that as around 80% of his outgoing email was the same few messages that he should create templates, so that all staff sending ‘repeat’ emails [e.g. confirming delivery of goods and confirming receipt of an order] sent out emails in the same layout, same font and in the agreed ‘voice’ of the organisation. Each message was clear and concise, checked by his solicitors to ensure there would be no legal issues raised by addressees of the emails. As a result – even when employees changed – all outgoing messages remained consistent. 

The owner had then retired, and his son had taken over the business. Last year his son decided that all the templates could be scrapped and staff use AI for email generation. The result was – in the old man’s words – ‘utter chaos’. Every outgoing email was different, different style different voice, different colours … different everything.

My client knew nothing of this until news of a legal claim against the company arose because an outgoing email had not made clear what was required or what should happen. As a result, a customer lost [a lot] of money and was claiming that money – and expenses – back from the business.

I suggested he get someone in to advise his son on the use of artificial intelligence in the business.

it's funny 'cos it's true

 

is this a trustworthy list?

Apart from Wikipedia - and why not go direct to that website instead of using an LLM? - I'm not sure I would have a great deal of faith in content from these sites. Reddit in particular as much of it is simply folk's opinions.