One of the first things I advised folk about website design back in the mid 1990s was 'light background, dark text' - black on white is best [like every book you've ever read]. This is why ... I put the red arrow on to help you find the text 😏]
Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.
Oh ... and I write all of these entries myself. There's no AI used on this blog.
Enjoy 😊
Tuesday, March 31, 2026
Monday, March 30, 2026
using ai
A tad off-subject, but On Becoming a Cyborg is the best article on the use of AI that I have seen.
Ad spend well spent?
Binders apparently 🤷 I didn't think they were still a thing in the digital age. 469 thousand 'views' - not cheap.
Sunday, March 29, 2026
i said subscribe ... do it now!
On this site the 'subscribe' notice was fixed ie no 'cancel' or 'x'. To get rid of it, you had to sign up. The notice didn't block much of the page, but users couldn't see all of the content.
Saturday, March 28, 2026
Ad spend well spent?
I have no idea what this ad is for 🤷
Note that of the 103 thousand 'views' this ad has gathered, only one person added a comment - and that comment was to repeat the ad. Ho hum.
Friday, March 27, 2026
fake 'personal' social media posts
Full marks to this young lady for taking money off of folk who want their friends to think they were at a concert. She's paid to take a photo of her customer's social media profile on her phone at the actual venue. Customers then post it with comment "me at whoever concert" with the stage in the background.
Minus marks to anyone sad enough to want to post on their social media pages that they've done something they haven't.
Thursday, March 26, 2026
Wednesday, March 25, 2026
you know all those views on youtube?
This is in Brazil - got to assume there's the same kind of 'phone banks' all over the likes of China, Russia and India?
Link to video on X
Tuesday, March 24, 2026
as clear as green and white
OK, so maybe it's a problem for those who are a little later in life - but it is a usability issue caused by, well ... no reason.
The problem is similar for the UK's two biggest car-park payment apps - BayByPhone and JustPark - and the issue is that both of their logos are different online and on app ...
Of course the designers [who are unlikely to be later in life] would say web and app icons are similar enough - but that's the problem. When you're in a car park, and it's raining or the sun is shining on your phone's screen and the notice has words and no logo, or the 'web' logo and your phone just shows icons ... which is which? Oh, and the two companies using the same colours doesn't help.
It's a problem that simply doesn't need to exist.
Monday, March 23, 2026
Sunday, March 22, 2026
is time standing still?
Nigh on 30 years ago when I was standing in front of business folk extolling the benefits of this new thing called the Internet, one big positive was that, unlike printed literature, web pages could be updated in real time. Ho hum.
Saturday, March 21, 2026
more cookie-consent woes
This one filled half the page - and that's about all I can say because it was impossible to scroll down to see the 173 [yep, one hundred and seventy three] third parties and click on the 'icon on the bottom left'. I wasn't desperate to read the content, so left the site.
Friday, March 20, 2026
Thursday, March 19, 2026
nope, never seen you before
What do you do to log in if you're already a member?
And yes, I realise the site might have dropped a cookie on my PC last time I was there ... but what if I'm using a different device?













