Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊
Thursday, February 26, 2026
make your mind up ...
Premier Inn are happy for users to reject unnecessary cookies on their website, but there's no option on their app. I'm a regular customer of Premier Inn, but I'll not be using the app for future bookings.
Wednesday, February 25, 2026
Tuesday, February 24, 2026
money for nothing ...
Just 'helped out' a friend of a friend who was concerned about how much he was spending on network advertising without any signs of success.
I'll not bore you with all the details, but when [prompted by me] he asked the company he was paying to manage his advertising for some kind of report on the websites his ads were being delivered they told him 'that's not possible'. Hmmmmmmm 🤔
Effectively, 'we're taking your money but we're not going to tell you how we're spending it'.
Monday, February 23, 2026
How many? Or is that how few?
This research is from 2024 - but I suspect things haven't changed much ... Research reveals YouTube’s most secret stats







