Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.
Oh ... and I write all of these entries myself. There's no AI used on this blog.
Enjoy 😊
Sunday, June 7, 2026
Saturday, June 6, 2026
is this a trustworthy list?
Apart from Wikipedia - and why not go direct to that website instead of using an LLM? - I'm not sure I would have a great deal of faith in content from these sites. Reddit in particular as much of it is simply folk's opinions.
Friday, June 5, 2026
it's an advantage of the internet
In the early days of the web when I was 'selling' the Internet to organizations, one of the major positives over printed media was that content could be changed in minutes rather than having to reprint leaflets/brochures/etc.
And yet 30 years later you can still find web pages [like this one] that are 13 years out of date. In this case, someone planning a visit to Cleethorpes could have no confidence that this car park still exists. I'm pretty sure that if it does, the price will have gone up. Oh - and the link I've underlined doesn't work.
Wednesday, June 3, 2026
d2c … I don't think so
The headline of the article - in reality, it was an ad for a podcast interview - said "2 Bootstrapped D2C Brands, 1 CEO"*. However, when I read the content it was about a business that buys in products then sells them online. This is online retailing [e-commerce] IT IS NOT D2C. D2C is when a manufacturer/producer sells products direct to the end consumer ie without a third party being involved.
As far as I am concerned everyone that is involved in the business and article does not have knowledge of what marketing really is.
*Note: I'm not adding a link to the article as I don't think it's worth your time reading it.
Sunday, May 31, 2026
excellent analogy
Seen on X, from @Emma_Turner75
"Making a microwave dinner is easy. You put it in the microwave, press a button & it’s done.
Making a microwave dinner doesn’t teach you how to cook; you’re then reliant on microwave meals to eat.
Bypassing the hard thinking necessary for learning with AI use is just microwaving."
Friday, May 29, 2026
I agree completely ...
"In practice, however, technology is never neutral because it takes on the characteristics of those who devise it, finance it, regulate it and use it".
Pope Leo, May 15, 2026.
The reference is to artificial intelligence.
Thursday, May 28, 2026
so you've paid a subscription for an ai service ...
Wednesday, May 27, 2026
Monday, May 25, 2026
why search for something that isn't there?
I'm a fan of filters when searching a website for something to buy ... but listing what's out of stock?
Saturday, May 23, 2026
Thursday, May 21, 2026
a place of your own?
For years [about 30] I used to tell students that they should register their name as a domain name and set up their own web page.
Now that artificial intelligence dominates search [apparently] and folk ignore search engines and social platforms when researching people [eg for job applications] that advice is more than ever relevant.
What could be better than your own CV that can be changed only by you?
the same in Europe?
This research is from the USA where Amazon dominates e-commerce and so I would expect that figure to be lower over here. If they're honest [are there any who are? 😏] I think those folk selling AI would be disappointed at these results.
Wednesday, May 20, 2026
what do you think?
The headline of this article says "Influencers Are Still Making Their Mark with Gen Z" ... but is that the case when none of the numbers are over 50%? And what about the research methodology ... what is a 'celebrity or influencer'? eg if you follow one sports person do you appear in this survey's results.









