These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Saturday, February 28, 2026

Friday, February 27, 2026

an ai question

Q. If you use an LLM to - for example - transcribe a meeting, can that LLM [legally] use any information in that transcription in its 'training' ie make it available to anyone who might look for it?

A.  Most probably, yes.

Oh ... and the same goes for any information and/or data anyone puts into an 'open' LLM. And I don't just mean your personal stuff - anything about the organization that any employee might put in also goes into the ai's memory, and so is available to anyone. Including competitors.

NB Most large organizations I have come across have some kind of tech support that acts as administrator for the systems they run. If an individual wants to put any kind of software on their employer's PC/laptop it needs to be signed off by tech support ... and they're usually - correctly - very protective of their system.    

Thursday, February 26, 2026

my, how things have changed

 


make your mind up ...

Premier Inn are happy for users to reject unnecessary cookies on their website, but there's no option on their app. I'm a regular customer of Premier Inn, but I'll not be using the app for future bookings.

 


Tuesday, February 24, 2026

money for nothing ...

Just 'helped out' a friend of a friend who was concerned about how much he was spending on network advertising without any signs of success. 

I'll not bore you with all the details, but when [prompted by me] he asked the company he was paying to manage his advertising for some kind of report on the websites his ads were being delivered they told him 'that's not possible'. Hmmmmmmm 🤔

Effectively, 'we're taking your money but we're not going to tell you how we're spending it'. 


ai 'poisoning' search results

 From @HedgieMarkets on X, February 2026 [always good stuff]



Monday, February 23, 2026

Not funny but true ...

Sorry, I don't know the origin of this ...