Anybody any idea what the product in this ad does? Or who would use it? The interaction would suggest that most of the 641 thousand folk who have had it delivered on their 'X' feed are like me and have no idea.

Anybody any idea what the product in this ad does? Or who would use it? The interaction would suggest that most of the 641 thousand folk who have had it delivered on their 'X' feed are like me and have no idea.

One of the first things I advised folk about website design back in the mid 1990s was 'light background, dark text' - black on white is best [like every book you've ever read]. This is why ... I put the red arrow on to help you find the text 😏]
A tad off-subject, but On Becoming a Cyborg is the best article on the use of AI that I have seen.
Binders apparently 🤷 I didn't think they were still a thing in the digital age. 469 thousand 'views' - not cheap.
On this site the 'subscribe' notice was fixed ie no 'cancel' or 'x'. To get rid of it, you had to sign up. The notice didn't block much of the page, but users couldn't see all of the content.
I have no idea what this ad is for 🤷
Note that of the 103 thousand 'views' this ad has gathered, only one person added a comment - and that comment was to repeat the ad. Ho hum.
Full marks to this young lady for taking money off of folk who want their friends to think they were at a concert. She's paid to take a photo of her customer's social media profile on her phone at the actual venue. Customers then post it with comment "me at whoever concert" with the stage in the background.
Minus marks to anyone sad enough to want to post on their social media pages that they've done something they haven't.
This is in Brazil - got to assume there's the same kind of 'phone banks' all over the likes of China, Russia and India?
Link to video on X
OK, so maybe it's a problem for those who are a little later in life - but it is a usability issue caused by, well ... no reason.
The problem is similar for the UK's two biggest car-park payment apps - BayByPhone and JustPark - and the issue is that both of their logos are different online and on app ...
Of course the designers [who are unlikely to be later in life] would say web and app icons are similar enough - but that's the problem. When you're in a car park, and it's raining or the sun is shining on your phone's screen and the notice has words and no logo, or the 'web' logo and your phone just shows icons ... which is which? Oh, and the two companies using the same colours doesn't help.
It's a problem that simply doesn't need to exist.
Nigh on 30 years ago when I was standing in front of business folk extolling the benefits of this new thing called the Internet, one big positive was that, unlike printed literature, web pages could be updated in real time. Ho hum.
This one filled half the page - and that's about all I can say because it was impossible to scroll down to see the 173 [yep, one hundred and seventy three] third parties and click on the 'icon on the bottom left'. I wasn't desperate to read the content, so left the site.