These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Thursday, February 5, 2026

It's a retailer ...

 ... but it takes 14 clicks to get in. Would anything like that ever happen offline?


Wednesday, February 4, 2026

nothing new to see here ...

I'm assuming a couple of things here: 

1 The research is about when shoppers abandon purchases when they have put something in a basket/cart, and 

2 The 'extra costs' in the most popular reason are predominantly shipping costs. 

That said, these have been the main reasons, in much the same order,  since online shopping began around 30 years ago. Which reflects rather badly on e-commerce folk - in my opinion.


 

Monday, February 2, 2026

Just saying ...

 From Private Eye #1667, January 2026: 

In 2023 TikTok was fine £12.7 million in the UK for illegally processing the data of 1.4 million children under 13 who were using its platform without parental consent. Later that year an Amnesty International report showed how TikTok‘s relentless pursuit of young users' attention “risks exacerbating mental health concerns such as depression, anxiety and self harm".

Friday, January 30, 2026

find your own way

I'm in Nottingham regularly, and I've been to this place couple of times, but I've not walked around it. So, I thought a map would be good, preferably with some identified walks with distance included. Sadly, no such thing on the website. Not even a map.😕



Thursday, January 29, 2026

what you don't want to see on a web page ...

 

OK, maybe the page's contents are rather static - but really, over ten years? 

What is it telling visitors/readers? Could it be; 'don't trust anything you read here because it might have changed'?

Wednesday, January 28, 2026

truth or lie?

I just saw an ad on X which said: '

'We get your brand ranked #1 by ChatGPT and every leading AI'.

That would be a good trick seeing as there is no rank on GenAI. 

Naturally, I'm not going to publicise the organization by naming it here.


Monday, January 26, 2026

And the fine print?

A contract is something you should read in its entirety, not just the highlights.




marketoonist ... always funny