when the music is not your choice

I rarely use Spotify and so only use the free version - and I accept the ads that come with it. But the other day I had my Marvin Gaye playlist on ... and on came a track I didn't recognise as being on the playlist. Mr Gaye, definitely, but not from my playlist. A little investigation revealed that Spotify had decided to add this track to my playlist as a recommendation. Why? Am I supposed to buy it? Am I supposed to be grateful for being told about a track that I had - presumably - rejected for my Marvin Gaye list. All it did was annoy me and lower my opinion of the music service - and so reduce any chance there might have been of me opting for the paid version.

ad spend, well spent?

Three issues with this ad;

#1 Note that this suggests that any advice will be based on human experience, and yet #2 warns us that ai can make mistakes. And finally, #3 ... over a million impressions. Wowcher!

ad spend well spent?

Oh yes, I must rent one of these tomorrow. Or next time I'm in Yorkshire.

I've been asking similar for a couple of years ...

 ... so I wish I'd written this - 5 questions to ask AI vendors before you buy anything. It is very good. I seriously doubt that any business that has bought-into ai asked these questions.

my ebay 'homepage'

OK, so it does say 'discover new sellers ...' but it also says '... that you will love'. Well, why would I love these when I have never, ever, bought anything like these products before. Indeed, one is for women's clothes.

Three issues to raise:

#1 It's  doing nothing for my user experience, 

#2 It's doing nothing for those folk who are paying for these ads to appear in front of me, and

#3 I've bought hundreds of products from ebay since 2003 - surely they could use that buying history to deliver ads for products I might have at least some interested in?

ad spend well spent?

Nearly all of the 'ad spend well spent?' examples on this blog come from X - so what do you think of X's ad for it's own ads?

really?

 This meant to be an advantage. It isn't.

no, no, no, no, no, no, no, no, no, no, no, no. no

Only West Ham fans would buy a West Ham shirt - why advertise it to anyone else? Particularly someone who's X profile tells the software which football team he supports [and it's not West Ham]. Ho hum.

how much?

No, seriously ... how much is this product?

permission to steal?

Apparently, this is the default setting on Instagram. Bad enough if it's your personal account. But what if it's your business account where your content is being made available for competitors to use?😏

mind the gaps

 It's a little thing, but it bugs me because it makes things messy, but ...

If you leave gaps in your URLs like this:

https://www.salsify.com/hubfs/2026/Salsify 2026 Consumer Research Executive Summary.pdf

when you copy it and paste it into another format that doesn't like spaces [eg word or gmail], it comes out like this ...   

https://www.salsify.com/hubfs/2026/Salsify%202026%20Consumer%20Research%20Executive%20Summary.pdf

nothing's new?

I have no problem with the advice offered in Avoid all-caps headlines - mainly because folk like me were saying pretty much the same over 20 years ago.

And that's why I have included it here ... to emphasise that spending an hour or so going through the older entries on this blog will be worth your while because a lot of the stuff is still relevant today.

The article also talks about seeking new markets and customers as if that’s a revolutionary digital concept - and not part of Marketing Strategy 101.

a bit late

I got this email from my broadband provider. Helpful, you might think - except that I have already activated the protection offered. Surely BT's various software talks to each other?

yes, it shows ...

 

be honest ...

If you was a business owner ... would you like your ads to appear on a platform that boasts that it lets users make AI images from public Instagram profile pics? Read the story on the BBC.

 

Postscript:

Shortly after this story broke came the news from the BBC …

"Meta has abruptly taken down a new feature that allowed people to use its artificial intelligence (AI) tool to make fake images from user content on Instagram."

To me, this says Meta spent an awful lot of money on a product they thought was OK without doing any consumer research. Good business practice?