Wednesday, July 15, 2020

Marketing on TikTok?

I came across a promotion from a firm that acts as an agent for advertising on TikTok using influencers.

The sell …

‘We have seen some phenomenal results on the platform by driving over 1M installs through TikTok Influencers and counting… ‘

Note: installs, not purchases [CPI stands for cost per install - I had to look it up :-) ].

The guide to ‘Become a TikTok Influencer CPI Master’

Tip number one:

The more entertaining the content = The more views.

Welllll … knock me down with a feather, I would never have thought of that. Best get in touch with every media that has ever existed and let them in to this secret.

Tip number two:

Include a call to action.

Again; a revelation! These influencer marketers are soooo innovative and leading edge.

Tip number three:

Select influencers carefully.

Damn. I thought you just used a random selector app [I’m sure there is an influencer who will recommend one to you].

Tip number three:

Track results. OK, I’ve given up with the sarcasm.

I checked the customers – sorry, ‘the wonderful brands we’ve had the opportunity of working with – of the ‘world’s largest network of TikTok Influencers’ listed on the website and I’d heard of only one of the eight. No real surprise there – I’m in the wrong target segment. However, all were apps with a link to online ‘entertainment’. So – for example – a youngster watches TikTok video of influencer doing ‘dance exercise’ and follows the influencer’s advice to download the free exercise app.

So, yes, the marketers have done their job … but if you’re selling anything other than apps to teenagers – and that’s going to be 99.99999999% of all products, try some proper marketing.

* Note that throughout their website ‘influencer’ is presented as a proper noun i.e. with a capital ‘I’.  Why not try the same with your job to make you seem more important?

Sunday, April 12, 2020

AI or just plain dumb?

I got an unsolicited email from - if that's not bad enough, here's the special offer products shown in the email ...

You don't need AI to know that Alan is a male name ... 'nuff said?

Monday, April 6, 2020

Do these folk preach what they practice?

Let's ignore the fact that this was a spam email - I've looked at the syllabus for this Digital Marketing Institute's courses ... and [obviously] it doesn't include email marketing. I wonder if the rest of their training is based on their practice? 

Wednesday, April 1, 2020

Don't copy this awful practice

I was on the website of and spotted a top I liked the look of that was reduced. So I put in the basket and went to checkout. 
However, I had already noticed that there was nothing on the pages I had visited that mentioned the cost of shipping/delivery … so I was already a bit suspicions. On the checkout page still no mention of a shipping cost. So I clicked on the ‘pay by PayPal’ link and was taken to Paypal where I logged in and was presented with this page …

Hmmm, I thought, this is the amount of money that I’m agreeing to pay out of my PayPal account – must be free shipping. But when I clicked on ‘continue’ I got this page. 

Wellll … I can only assume they know more than me – but isn’t it illegal to increase a price after the customer has agreed [with his bank] on how much to pay the seller? 

It is certainly a case of bait ‘n switch. 

It is certainly an example of what NOT to do on an e-commerce site. 

Even if I had liked the top more than I did, I would have cancelled the order. I say cancelled, but there wasn’t a ‘cancel order’ button. I just closed the page.

I will keep my eye on my PayPal account to make sure that doesn’t steal any of my money.

Oh, and the cost of shipping was a bit steep for a top - though ironically had they been upfront about the total cost I might have been happy to pay nearly £20 for the item.

Sunday, November 3, 2019

Standard practice offline not repeated online

If a product is discontinued as a stock line at DIY supermarket B&Q its space on the shelves is taken by a new product or the facings of neighbouring products extended.

Not so online.


But it gets worse.

Elsewhere on the site a smaller size of the product was available.


Saturday, October 26, 2019

SunLife hanging on

I can't even remember doing anything that would warrant SunLife sending me an email, so it could have been spam. 

Any hoo ... when I clicked on the 'unsubscribe' link, instead of the usual one-click to unsubscribe, I had to fill in a form.

Not illegal, but very poor practice likely to upset folk more than the 'spam' email.

Monday, September 2, 2019

Do as we teach ... not as we do

I'm a big fan of Google's Digital Garage initiative ... but in this example they got it wrong.

Yep,  on a page about courses for building a website a chunk of the text is over-writing itself.

Now, I'll bet the designers would say that it is because I'm using Firefox [the page does work properly on Google-owned Chrome :-) ] but that's being company centric not customer centric.

Sadly, this is not the first time I've had problems with the Digital Garage ...

Friday, August 23, 2019

Not so good at showing what you're good at

The University of Sunderland was justly proud of its QS Stars award.

Shame it wasn't too bothered about the web page that trumpeted that award ... otherwise the images on it wouldn't have been broken.


Sunday, August 11, 2019

Don't you want any customers?

I'm not even going to promote this website by telling you the business's name. 

This is what you get if you don't give them your email address when you arrive on the site.

Ho hum.

Wednesday, May 1, 2019

Not just access to my data ...

I bought something on - and on the 'purchase complete' page, I saw this ...

I have to admit that I didn't realise it was an ad - I assumed it was a promotion from Argos - but when I clicked on the banner I got this message, which made it obvious that it was from a third party.

As I use Chrome, it seemed like a good deal, so I clicked on 'activate coupons', and got this ...

So I then clicked on the 'add to Chrome' link and got this

Really? Allow 'Piggy' to read and change all of my data on every website I might visit in the future? 

Change it to what? For what purpose? The mind boggles.  

Need I add that I hit 'cancel'.