These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Sunday, June 28, 2026

influence?

I just watched a video on YouTube in which a bloke went around a number of campervans, giving a short review of each eg price, size, how many berths, shower etc. He offered no opinion other than comments such as 'the kitchen area is rather small' that is; statements of facts. 

In my eyes he was presenting the video ... but he was billed as an influencer.

He didn't influence me ... the facts did. 

Ho hum.

With whom do you agree ?


 

Saturday, June 27, 2026

Apple no-entry

When Apple don't want to let you use your [Apple] iPhone to log in to your Apple account. My phone tells me it is running IoS 26.5.


Marketing is more than advertising

I could not access the actual report, so do not know the methodology, but these priorities all seem to focus on advertising - not marketing🤔



Friday, June 26, 2026

just a little accounts question ...

Which one of these do you think would be the best investment for your money?




Thursday, June 25, 2026

it's not a bank account

OK, I get security, and I can live with having to access a code on my phone to get into a site, but they're usually four or five digits, not this ...



i agree

'Section 230 of the Communications Decency Act of 1996 ... exempted online media from responsibilities that every other medium is subject to. In essence it told platforms they could publish virtually anything they wanted without liability. It was unprecedented in the history of the nation.

The fiction that 230 created was that online platforms were not publishers (in fact, they are the largest publishers in the world.) But the fiction has allowed them to accumulate trillions of dollars by publishing lies, porn, deep fakes, hate material, violent material, libels, and mountains of despicable trash without any responsibility or liability.

The judge in Germany ruled that by using their AI systems to produce new content, Google was no longer protected by 230 and were clearly publishers. The court said that displaying third-party links is "search," but having  AI systems create and rewrite information creates new content, and that makes Google legally a publisher.'

Bob Hoffman in his Ad Contrarian Newsletter June 21, 2026.

I've been - happily - with Gmail from the very beginning [when it was Google mail], but getting these ads over my inbox every time I open it up is turning me against it.

 


Wednesday, June 24, 2026

according to ai ... it's shorter coming back

The result of two searches on Google, both asking how far it is from one place to another but each search being in a different direction.

Tuesday, June 23, 2026

it's funny 'cos it's true

 


Know your subject

 I find this frustrating. The folk writing this stuff should know that ‘marketing’ and ‘advertising’ are NOT the same thing.



Monday, June 22, 2026

aiding and abetting false advertising?

I was listening to a podcast sponsored by Shopify, and part of the introduction 'ad' the voice over said that - amongst many other things - the service "enhances product photography". I hope they just mean they improve the quality of pictures, because enhancing the product in a picture is illegal.

Sunday, June 21, 2026

Just sayin' ...

Google's main income comes from advertising.

Amazon's main income comes from advertising.

and now ...

When Uber started 'Uber Advertising' the company went from a $1.8bn loss to a profit of $1.1bn.

why bother?

I'm not sure where to start with this email 'advert'. 

1 I'm of an age that my own father is long gone.

2 I'm not a father. Furthermore, it might be upsetting for a father who has lost a child - or a man who wanted, but couldn't have, a child.

3 The prices are in dollars. It is a US company, but I bought a product in pounds from the company's UK outlet.

4 The products being sold are firmly in the 'one-off' category of purchase. How many motorhomes does the average person have? Even if the answer is not 'none' - few [any?] has more than one, so why buy two reversing cameras?




Saturday, June 20, 2026

do you agree?

This is from the U.S. ... are the numbers the same for your country?  One thing that is not in doubt is that 'mostly online' is the lowest in all categories.