I needed to know how to repair something in my van. A google search took me to a video on facebook. As the video ended, up popped a message telling me that a friend of mine - 160 miles away - was at a night club. Not a secret. But still ...
So I'm watching a TV programme about canals [on a TV with an outside aerial]. The boat is going over a massive aqueduct in Wales, but I missed its name.
So I opened google on my PC and typed in "aqueduct … " but before I could add 'Wales' the auto-prompt thingy puts in 'Wales'.
I have searched for aqueducts around the UK a number of times ... but why did google know I was looking for that country?
Spooky.
*Younger readers might need to look up "the X Files TV series" 😏
The search was for a very specific type of motorhome; the "Transit Duetto Autosleeper". In the result, the first two ads are for campervans - which are different to motorhomes - and none are for 'Transit', 'Duetto' or 'Autosleeper'.
So the search was refined, adding the make of the motorhome. "Ford Transit Duetto Autosleeper" produced the following return ...
I wanted some information on the wiring of my van, and so entered a relevant search into Google ... and got this ai-generated response. Note the 'typically'. I know what vehicle wiring colours are typically, but my enquiry was for specific information. Ho hum.
In the world of ai, the word ‘agents’ is a replacement for the word ‘bots’*. And ‘bots’ is short for 'robots'.
So when you read the word ‘agents’, think: robots.
*Kudos to the marketer who thought of the rebrand.
Soooooo, I was reading a social media article on a subject that interested me ... but the writing seemed a little clunky therefore it was no surprise when at the end of the article I read the following:
"Since you didn’t include specific instructions with this text I have gone ahead and rewritten it into a punchy scannable format based on our previous tasks. Would you like me to generate some alternative headlines for this story or perhaps condense it down even further?"
The lesson gained from this is that if you're going to use ai software to write your articles, you should really edit them before publishing them.
It's also very classy ... which reflects the experience you get at the actual place.
So I was looking for something to do in Scarborough [Yorkshire, England], and this is what Google advised. The first four were fine ... the other 'local activities' weren't even on the same continent. Ho hum.
After analysing 6 million social media posts related to the [World Cup] tournament's group stage, FIFA's Social Media Protection Service reported 89,000 abusive social media posts with over 10% involving racial abuse.*
If you had paid for ads on social media pages related to football - your ad could have appeared alongside any of these 89,000 abusive posts.
*Source: widely reported in all media, from original post in Instagram by Gianni Infantino [@gianni_infantino] June 2026.
"Your newest competitors aren’t other brands said the article's title". Its promo went on to say that; [the author] "... reframes modern B2B competition by detailing how AI answers intercept buyers long before they ever visit your website."
Well, it worked with me - so I followed the link to the article - which still presented itself as being about B2B.
Except that it wasn't: it was about marketing software to businesses.
Now ... the advice in the article might have been very good for SaaS companies.
But for pretty much every other B2B market, the advice was nonsense.
Source: Similarweb, X, July 21, 2026 @Similarweb.
https://www.similarweb.com/corp/reports/
