These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Monday, November 2, 2026

just a thought

Alphabet’s primary source of income is from advertising on Google, and yet they’re trying to move searchers on to Gemini, their ai search ... which has few advertisers. 

Even ignoring the costs involved with ai (for google), this doesn’t sound like a sound financial move.

Saturday, October 31, 2026

as bad as it gets?

The first image is my local newspaper's home page. The ad is - it seems - immovable - so you can't get at the navigation bar. 


After clicking on the ad in an attempt to move it, and got this ...

I despair 😞 




Friday, October 30, 2026

just sayin' (in case you didn't know)

 Meta AIs Terms of Service

YOU SHOULD NOT RELY UPON OUTPUTS FOR ANY PURPOSE OR USE OUTPUTS TO INFORM PROFESSIONAL ADVICE OR DECISIONS RELATED TO MEDICINE, FINANCE, LAW, OR PHARMACEUTICALS. IF YOU PLAN TO USE OUTPUTS FOR ANY REASON, IT IS YOUR SOLE RESPONSIBILITY TO VERIFY OUTPUTS. 

[Block capitals in original]

facebook.com/legal/ai-terms

Thursday, October 29, 2026

Tuesday, October 27, 2026

ad spend well spent?

Not only is this of no interest to me, but the stats on this one are rather strange 🤔



Saturday, October 24, 2026

how many?

This is the 'cookie' notice for a rather niche online magazine. Its content is not well suited with the amount of companies getting visitors' data.



Friday, October 23, 2026

Wednesday, October 21, 2026

review overkill?

I'm a big fan of ToolStation ... but really, a review for a £2.95 pair of hooks?



bbc ... how many?

If you use DuckDuckGo as your search engine, the 'search' page gives information on tracking and pop-ups that it has blocked. Here's a few at random from my web history.

Some are no surprise [a newspaper that makes money from ads and selling data], others more of a surprise [ebay and temu being quite low, for example].

But one really stands out. Yep, the UK's public broadcaster. What are they doing with all that data?




Monday, October 19, 2026

one for the spam file

This was an unsolicited email. AI or human waste of time? 🤔



Sunday, October 18, 2026

This is doing the rounds on social media …

The Internet is now a store - it used to be a library.


I agree.


Friday, October 16, 2026

Tuesday, October 13, 2026

ad spend well spent

This was on my X feed. My bio on that site includes ; 'Nottingham Forest season ticket holder ... and fan since forever'. So the chances of me buying a Liverpool FC shirt ... ?