I'm not sure what 'how do you discover new products?' means ... so I'm not sure the respondents did either [eg does it mean a completely new product you've never heard of, or a product that is new from a different supplier that you already know?]
Either way, the results are interesting in that the top two are non-digital - and good old search engines [you know, those things that ai has killed off] is the third option.
I received this email on my email address - obviously it was for someone else with the same name. The footer on the email read:
"This message and any attached files are intended for the exclusive use of the recipient(s) to whom it is addressed, and may contain information that is potentially personal and/or confidential and/or protected by applicable copyright law. If you are not the intended recipient of this message, please be advised that you have received it in error and are hereby notified that any dissemination, duplication, publication to third parties or other use, in whole or in part, of its content is expressly prohibited. You must immediately notify the sender of this fact, returning the message and deleting it from the respective system.
This communication is for use by the intended recipient and contains information that may be privileged, confidential or copyrighted under applicable law. If you are not the intended recipient, you are hereby formally notified that any use, copying or distribution of this e-mail, in whole or in part, is strictly prohibited. Please notify the sender by return e-mail and delete this e-mail from your system."
Note the last sentence - this is what I received when I replied [informing the sender of the error]
"Address not found
Your message wasn't delivered to resultados@xxxxxx.pt because the address couldn't be found or is unable to receive email."
Obviously written by the legal department, I find the whole thing offensive because it is instructing - and threatening - me over a mistake they have made. No 'please' or 'apologies for the inconvenience'. I'm not even sure the legal threats are valid. After all, they delivered the information to me. It is their fault - can they legally prevent me from using any information found in it.
I rarely use Spotify and so only use the free version - and I accept the ads that come with it. But the other day I had my Marvin Gaye playlist on ... and on came a track I didn't recognise as being on the playlist. Mr Gaye, definitely, but not from my playlist. A little investigation revealed that Spotify had decided to add this track to my playlist as a recommendation. Why? Am I supposed to buy it? Am I supposed to be grateful for being told about a track that I had - presumably - rejected for my Marvin Gaye list. All it did was annoy me and lower my opinion of the music service - and so reduce any chance there might have been of me opting for the paid version.
Three issues with this ad;
#1 Note that this suggests that any advice will be based on human experience, and yet #2 warns us that ai can make mistakes. And finally, #3 ... over a million impressions. Wowcher!
... so I wish I'd written this - 5 questions to ask AI vendors before you buy anything. It is very good. I seriously doubt that any business that has bought-into ai asked these questions.
OK, so it does say 'discover new sellers ...' but it also says '... that you will love'. Well, why would I love these when I have never, ever, bought anything like these products before. Indeed, one is for women's clothes.
#1 It's doing nothing for my user experience,
#2 It's doing nothing for those folk who are paying for these ads to appear in front of me, and
#3 I've bought hundreds of products from ebay since 2003 - surely they could use that buying history to deliver ads for products I might have at least some interested in?
Nearly all of the 'ad spend well spent?' examples on this blog come from X - so what do you think of X's ad for it's own ads?
Only West Ham fans would buy a West Ham shirt - why advertise it to anyone else? Particularly someone who's X profile tells the software which football team he supports [and it's not West Ham]. Ho hum.
It's a little thing, but it bugs me because it makes things messy, but ...
If you leave gaps in your URLs like this:
https://www.salsify.com/hubfs/2026/Salsify 2026 Consumer Research Executive Summary.pdf
when you copy it and paste it into another format that doesn't like spaces [eg word or gmail], it comes out like this ...
https://www.salsify.com/hubfs/2026/Salsify%202026%20Consumer%20Research%20Executive%20Summary.pdf
I have no problem with the advice offered in Avoid all-caps headlines - mainly because folk like me were saying pretty much the same over 20 years ago.
And that's why I have included it here ... to emphasise that spending an hour or so going through the older entries on this blog will be worth your while because a lot of the stuff is still relevant today.
The article also talks about seeking new markets and customers as if that’s a revolutionary digital concept - and not part of Marketing Strategy 101.
