These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Tuesday, February 10, 2026

not-so-joined-up-thinking ...

 Apparently Genspark spent around $16m on last night's Superbowl ads ... and this was their landing page at the time. Note it's their home page, but as it was the URL used on the ad, I'll count it as being the landing page to the advert.

NB the red circle and arrow were added by me 😏.



Monday, February 9, 2026

virtually useless

 I'm booked in for two nights at a Premier Inn next week. I have both booking confirmations but on my 'upcoming bookings' on the website only one is listed. So I've just rung the reception at the hotel. I've stayed there many times - the receptionists are very good. 

The problem is that I couldn't get past the 'virtual receptionist' which couldn't understand the problem ... or just put me through to a real person who, I have no doubt, will have answered it in seconds.

Ho hum.

is google going downhill?

 I've never seen a web page download on a tilt before. Can't have been deliberate ... could it?




OOOOOOf

 


Sunday, February 8, 2026

irony ...

 From Google:

Is vibe coding good or bad?

AI Overview

Vibe coding (using AI for code via natural language prompts) is considered good for rapid prototyping, brainstorming, and getting quick results but bad for building complex, scalable, and secure production applications because it often lacks structure, deep understanding, and maintainability, creating technical debt and security risks without strong underlying code knowledge. 

Saturday, February 7, 2026

i live in the north of england ...

 ... which isn't Scotland. An ad on my twitter feed ...




Friday, February 6, 2026

more data please ...

 For this chart I would like to see the methodology, in particular what the research considered 'shopping' to be. Bear in mind that online still only represents around 25% of all retail sales, so for around 13% of folk to shop everyday seems a bit high. Unless, that is, delivered take-a-way food is included - which, particularly in the US - would move the numbers up. The once a week/month numbers seem representative of the '25% of all retail sales stats'.

As always, never take any data at face value.

Thursday, February 5, 2026

It's a retailer ...

 ... but it takes 14 clicks to get in. Would anything like that ever happen offline?


Wednesday, February 4, 2026

nothing new to see here ...

I'm assuming a couple of things here: 

1 The research is about when shoppers abandon purchases when they have put something in a basket/cart, and 

2 The 'extra costs' in the most popular reason are predominantly shipping costs. 

That said, these have been the main reasons, in much the same order,  since online shopping began around 30 years ago. Which reflects rather badly on e-commerce folk - in my opinion.