This was one of the linked-to articles in a newsletter from MARTECH (martech.org). Maybe it was an oversight or error, but an article about ads on social media is not part of search advertising. I do hope it isn't because someone thinks they're the same thing.😕
This is still too common. And still unacceptable.
Remember, five working days can be a week.
Pre-AI, Google used to read your website and if its content matched a search, Google put a link to your site on the SERP.
Win, win all round.
Now, Google AI (Gemini) reads your site, and if its content
matches a search query, Gemini rewrites that content and presents it on the search
page as the answer to the search question.
Sometimes, it might include a link to your site – but
why would the searcher click on it when they already have the answer to their
question?
So, you have bot-blockers added to your site’s code – so Google
cannot access your content – and you seek other ways to drive traffic to your
site.
Use of Google search drops because search results lose
quality.
Google lose income because they sell loads of ads on search, but hardly any on Gemini.
Lose, lose all round.
Alphabet’s primary source of income is from advertising on Google, and yet they’re trying to move searchers on to Gemini, their ai search ... which has few advertisers.
Even ignoring the costs involved with ai (for google), this doesn’t sound like a sound financial move.
The first image is my local newspaper's home page. The ad is - it seems - immovable - so you can't get at the navigation bar.
Meta AIs Terms of Service
YOU SHOULD NOT RELY UPON OUTPUTS FOR ANY PURPOSE OR USE
OUTPUTS TO INFORM PROFESSIONAL ADVICE OR DECISIONS RELATED TO MEDICINE,
FINANCE, LAW, OR PHARMACEUTICALS. IF YOU PLAN TO USE OUTPUTS FOR ANY REASON, IT
IS YOUR SOLE RESPONSIBILITY TO VERIFY OUTPUTS.
[Block capitals in original]
Not only is this of no interest to me, but the stats on this one are rather strange 🤔
This is the 'cookie' notice for a rather niche online magazine. Its content is not well suited with the amount of companies getting visitors' data.
If you use DuckDuckGo as your search engine, the 'search' page gives information on tracking and pop-ups that it has blocked. Here's a few at random from my web history.
Some are no surprise [a newspaper that makes money from ads and selling data], others more of a surprise [ebay and temu being quite low, for example].
But one really stands out. Yep, the UK's public broadcaster. What are they doing with all that data?
The Internet is now a store - it used to be a library.
I agree.
