google vs duckduckgo

 Do you think Google would like you to use its AI facility?

ad spend well spent?

 

it's funny cos it's true

 

is this a bribe?

 I have an insurance policy with these folk.

excellent

This ad appeared just after hackers targeted supermarket refrigeration system across Europe ...

hello ... is there anybody there?

Campaign is an offline trade magazine which, according to its bio on X, is ‘the world’s leading business media brand for the advertising, marketing & media communities’. It also has an online presence, although the links on its X posts go to that site, buff.ly shortened URLs are used rather than full URLs of the linked-to pages (not good practice, in my opinion).

But my main reason for featuring it here is that there is no (and I mean, none. Zero.) engagement on there X posts. Maybe folk are clicking on the links without clicking on ‘like’, but that seems odd.

OK, so it doesn’t take much effort to create these posts, but it does seem to be a waste of what ever that effort is.

Unless there’s some kind of SEO tactic, but if there is, it’s not clear to me.

hmmmmmm ... sounds about right to me?

 From MARTECH and Metric Sherpa.

mistake or misinformed?

This was one of the linked-to articles in a newsletter from MARTECH (martech.org). Maybe it was an oversight or error, but an article about ads on social media is not part of search advertising. I do hope it isn't because someone thinks they're the same thing.😕 

don't hold your breath

This is still too common. And still unacceptable. 

Remember, five working days can be a week.

Footnote. I received a reply at 9.30 the following morning. Full marks for that. 

But my query was about availability of a ticket. It was for an U21 match, with 'my' team visiting Newcastle, played at their training ground.  There was no mention of ticket availability on either the fixture or tickets pages. Hence m email. So here's the thing: if I had wanted to make travel plans as soon as possible, I might have seen the '5 working days' message and given up on the idea. 

That tickets could be bought at the ground before kick off compounds the issue because that message could have been on the fixture page - in the space where it says 'buy tickets' for first team games. 

Ho hum.

my thoughts on google ai search

Pre-AI, Google used to read your website and if its content matched a search, Google put a link to your site on the SERP.

Win, win all round.

Now, Google AI (Gemini) reads your site, and if its content matches a search query, Gemini rewrites that content and presents it on the search page as the answer to the search question.

Sometimes, it might include a link to your site – but why would the searcher click on it when they already have the answer to their question?

So, you have bot-blockers added to your site’s code – so Google cannot access your content – and you seek other ways to drive traffic to your site.

Use of Google search drops because search results lose quality.

Google lose income because they sell loads of ads on search, but hardly any on Gemini.

Lose, lose all round.

just a thought

Alphabet’s primary source of income is from advertising on Google, and yet they’re trying to move searchers on to Gemini, their ai search ... which has few advertisers. 

Even ignoring the costs involved with ai (for google), this doesn’t sound like a sound financial move.

it's funny cos it's true

 

as bad as it gets?

The first image is my local newspaper's home page. The ad is - it seems - immovable - so you can't get at the navigation bar. 

After clicking on the ad in an attempt to move it, and got this ...

I despair 😞 

just sayin' (in case you didn't know)

 Meta AIs Terms of Service

YOU SHOULD NOT RELY UPON OUTPUTS FOR ANY PURPOSE OR USE OUTPUTS TO INFORM PROFESSIONAL ADVICE OR DECISIONS RELATED TO MEDICINE, FINANCE, LAW, OR PHARMACEUTICALS. IF YOU PLAN TO USE OUTPUTS FOR ANY REASON, IT IS YOUR SOLE RESPONSIBILITY TO VERIFY OUTPUTS. 

[Block capitals in original]

facebook.com/legal/ai-terms

really ...

 ... a skull ?