These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Sunday, May 17, 2026

where's that then?

This map - is it a map? - is the result in the search featured in the previous post. It's a town-centre shopping precinct which could be in just about any town or city in the UK. Ho hum.



there's no such place

Sunderland is in the county of Tyne and Wear ... Durham is a city about 20 miles from Sunderland. No excuse. None. 




not right write?

Saw this 'tip' from a source I normally value. But: it's for writing website content - so not thousands of words - so wouldn't it be quicker, and more effective, to just write it off the top of your head and not use ai? 




Saturday, May 16, 2026

now you see it ...

 ... now you don't. A lack of testing, methinks [and poor design in the first place].



Thursday, May 14, 2026

nice sign

A few weeks ago I posted a story of a business where the opening hours were hard to find. Well, here's an example of good practice. This is from the google listing for a business, with the search being outside it's hours of business. Note that after you've set it up, Google does the work for you.



Tuesday, May 12, 2026

in the great scheme of things ...

 ... five minutes isn't that long. But it is.



Monday, May 11, 2026

Ad spend well spent?

Five million impressions for an ad that seems to be for a podcast 🤔 

Whatever it's about, why did the advertiser/X think I would be interested?



Sunday, May 10, 2026

Ad spend well spent?

 I have no idea what either of these are advertising ... 



Friday, May 8, 2026

ai shopping assistants ...

 ... these numbers seem a little generous to me, I'd like to see the research methodology 🤔



Tuesday, May 5, 2026

what's the point if ...

... 'Grok can make mistakes', [you should] 'verify its outputs'.

In case you're not a follower of football: it was 2-0 at half time [surely every report on this match anywhere on the web would have reported this correctly], particularly as the third goal [on the hour mark] came in the second half. If an LLM can get something as simple and obvious as this wrong, why would to trust it for anything important?