Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Sunday, November 3, 2019

Standard practice offline not repeated online

If a product is discontinued as a stock line at DIY supermarket B&Q its space on the shelves is taken by a new product or the facings of neighbouring products extended.

Not so online.

Why?


But it gets worse.

Elsewhere on the site a smaller size of the product was available.

Sigh.



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