This research is from the USA where Amazon dominates e-commerce and so I would expect that figure to be lower over here. If they're honest [are there any who are? 😏] I think those folk selling AI would be disappointed at these results.
Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.
Oh ... and I write all of these entries myself. There's no AI used on this blog.
Enjoy 😊
Thursday, May 21, 2026
Wednesday, May 20, 2026
what do you think?
The headline of this article says "Influencers Are Still Making Their Mark with Gen Z" ... but is that the case when none of the numbers are over 50%? And what about the research methodology ... what is a 'celebrity or influencer'? eg if you follow one sports person do you appear in this survey's results.

Tuesday, May 19, 2026
Monday, May 18, 2026
Sunday, May 17, 2026
where's that then?
This map - is it a map? - is the result in the search featured in the previous post. It's a town-centre shopping precinct which could be in just about any town or city in the UK. Ho hum.
there's no such place
Sunderland is in the county of Tyne and Wear ... Durham is a city about 20 miles from Sunderland. No excuse. None.
not right write?
Saw this 'tip' from a source I normally value. But: it's for writing website content - so not thousands of words - so wouldn't it be quicker, and more effective, to just write it off the top of your head and not use ai?
Saturday, May 16, 2026
now you see it ...
... now you don't. A lack of testing, methinks [and poor design in the first place].

Friday, May 15, 2026
Thursday, May 14, 2026
nice sign
A few weeks ago I posted a story of a business where the opening hours were hard to find. Well, here's an example of good practice. This is from the google listing for a business, with the search being outside it's hours of business. Note that after you've set it up, Google does the work for you.
Wednesday, May 13, 2026
Tuesday, May 12, 2026
Monday, May 11, 2026
Ad spend well spent?
Five million impressions for an ad that seems to be for a podcast 🤔
Whatever it's about, why did the advertiser/X think I would be interested?
Sunday, May 10, 2026
Friday, May 8, 2026
Thursday, May 7, 2026
ai - a sensible review
Well worth 20 mins of your time. From the excellent Hannah Fry ... Why AI Agents are either the best or worst thing we’ve ever built.
Wednesday, May 6, 2026
Tuesday, May 5, 2026
what's the point if ...
... 'Grok can make mistakes', [you should] 'verify its outputs'.
In case you're not a follower of football: it was 2-0 at half time [surely every report on this match anywhere on the web would have reported this correctly], particularly as the third goal [on the hour mark] came in the second half. If an LLM can get something as simple and obvious as this wrong, why would to trust it for anything important?




















