Saturday, March 22, 2014

SERP that takes the biscuit

For reasons I won't go into ... I had cause to search for "McVities" on Google. And this was the result:

Now that is what I call getting your SE branding strategy right. Take particular note of the bold/blue/link titles - which are determined by the website developer. For students of domain names - I like the McVitie's' use of and .com. 

Thursday, March 20, 2014

no phone ... no business

I was shopping around for some motorbike insurance - and this is what I found on one 'comparison-type' site:

So here's the thing: I don't give out my mobile phone number to businesses with whom I have no relationship ie I am not a customer. Even with those to whom I am a customer, I'm very selective about who gets my number. So there is no way I was going to give out my number only for every one of the insurance companies listed on the site to text or ring me about insurance.

So I abandoned the quote ... no business for them.

Oh ... I nearly forgot - what if I don't actually have a mobile phone?

Saturday, March 1, 2014

not supporting supporters

I received this email. It is from the football club I have supported for nearly 50 years. The football club for which I have had a 'Forest Player' subscription for around 10 years. A subscription for which this email address is the contact email address for my subscription to 'Forest Player'.
My only consolation is that [I assume] the service is outsourced to an organization that needs to read anything on the subject of relationship management.
Ho hum.