These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Saturday, March 1, 2014

not supporting supporters

I received this email. It is from the football club I have supported for nearly 50 years. The football club for which I have had a 'Forest Player' subscription for around 10 years. A subscription for which this email address is the contact email address for my subscription to 'Forest Player'.
 
My only consolation is that [I assume] the service is outsourced to an organization that needs to read anything on the subject of relationship management.
 
Ho hum.

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