Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Monday, August 31, 2009

the suffix says 'uk' - there's a reason for that

This one is a bit of a double whammy in the doh! stakes.

First off, I'm already a member of Internet.com - so why send me this email asking me to join?

And second, take note of the small print that says I must be in the USA to enter. This email was sent to my work address - which ends in .ac.uk. That means I work at a university in the UK. And that means I am not a US resident.

Wednesday, August 26, 2009

sorry I missed you

The otherwise excellent seomoz.org had [what I thought] was a well-presented ad on the top of its web pages - looking like a hand-written reminder note.The problem is, I took this screen shot on the 26th of August.

Note
to all advertisers: if a promotion is date-specific, make a note to remove all ads when that date has passed.

Friday, August 14, 2009

making it hard to say goodbye

Some time ago I was looking for organizations that facilitate self-publishing - one of which was AuthorHouse. Today I got a nice polite email asking if I was still interested in their services. Nothing wrong with that, good business practice I would say. However, I do not need their services, so clicked on the link at the bottom of the email ...
... which took me to a web page that asked me to enter my email address ...
... which returned this message:
Hello ... if I hadn't received an email from you how have I arrived at this form on this web page? I didn't bother clicking on the 'contact us' link - I'll just delete future emails [unless they read this, of course]