Saturday, June 12, 2010

you're where?

It is the case that the search engines look for key words in the text on a website - and having those words at the beginning of the content is deemed to be best. But - and it is a big but - you should never [ever, ever, ever] sacrifice the user for SEO. The text should be written for humans, not search engines - in other words, the content should make sense to humans.

And here is an example. Whoever is responsible for this website's content obviously thinks that getting the keywords 'Moorside, Bingley and Bradford' is more important than making the owners look like blithering idiots.

Want to test my opinion here? Try reading that first paragraph as if you were answering the phone at that garage.