These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Wednesday, May 20, 2026

what do you think?

The headline of this article says "Influencers Are Still Making Their Mark with Gen Z" ... but is that the case when none of the numbers are over 50%? And what about the research methodology ... what is a 'celebrity or influencer'? eg if you follow one sports person do you appear in this survey's results.



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