These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Sunday, October 4, 2026

ad spend well spent?

Actually, the ad's not bad. A clear offer, clearly presented ... and, compared to many others, reasonably targeting. However, I've included it here so you can take a look at the delivery number. That makes the offer have - I suspect - a big cost per acquisition for new customers.