This morning I was going to visit an antiques/collectibles shop about an hour away from my home. Because most antiques stores do not keep 9-5, 7 days a week opening hours, before setting off I thought I would check on their website if it was open today. There was no website, only social media pages - none of which included the basic details of the business [just a lot of nice pictures]. I eventually found a phone number and gave it a ring. Landline number, no answer. Is it closed today? Will it be open later? Are they on holiday this week? One thing is certain: they won't be taking any money off me today. Or perhaps ever.
Moral? Well, it could be; read my book - but I'll go with: have a basic web page with 'about', 'address', 'contact details' and 'opening hours' [you can get these for next-to-nothing when you buy a domain name], or have these details on the home/pinned page of any social media presence. Or go old school and have an answerphone message saying 'sorry, we're closed at the moment, our opening hours are ...'.
Customers can be hard to find, don't make it hard for them to find you.
Update: several hours after originally publishing this post - and because I wanted to follow up this post, not because I was desperate to visit them - I had another go at finding some opening hours ... and after a bit of digging, found them. Ho hum.
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