These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Sunday, April 19, 2026

another 'war and peace' review

This notice popped up at the end of a purchase. Sound idea, provides a bit of marketing data [not sure how much], but I was logged-on to the site - so technology should have been designed to recognise this. To be fair, when I clicked on 'other', one of the options was 'shopped here before', but that should have been in the original list. As with most [all?] of these feedback forms, I was willing to offer a couple of quick clicks ... but I gave up after four clicks and was then asked to write something🤷. I left the site at that point.  Surely the site's data collection is set up to show how many folk start, but don't finish, the feedback.



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