I think this research offers something for online retailers - but there is something missing. What is the total number of folk being represented here? It is not - for example, 33% of a population - it is a percentage of folk who have purchased from a social media platform.
Oh, and what does the statement 'purchased on social media' mean? I would say it means that no other website was involved in placing an order and paying for it. If you click on a link on the social media platform which takes you to a website's purchase page, I don't think the purchase was made on the SM platform. I wonder what the respondents thought?
And finally ... the survey's title. Shouldn't it be; 'Social media platforms that are most popular for shopping'.
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