These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Saturday, April 18, 2026

unnecessary clicks

One of my website design bug-bears is the use of hamburger menus [three lines] which you have to click on to open the menu. These started use on apps and websites on smaller screens, where they do serve a purpose. But on a website like this one? No. In usability terms it's an unnecessary click for the visitor - more so if you have to return to the home page - where the opened menu will have closed. In this case, why not just put the menu/links across the top of the page? my opinion of why designers use the hamburger? It makes the top of the page look 'cleaner'. A case of style over substance.


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