These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Thursday, April 30, 2026

A follow up to the last post ...

 ... which featured a promotion for 'Lessons from the Web Performance Summit 2026' which featured 'More than 100 corporate digital communications professionals from many of Europe’s biggest companies'. 

Well, I'm sure those folk know there own organizations, but how much can they offer marketers that run digital communications for organization's that are smaller than Europe’s biggest companies?

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