Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Sunday, November 18, 2018

One click too many

Back in the day we had a mantra for website design: users should be able to reach the page they want in three clicks or less.

The notion went out of common usage - probably not sexy enough for designers - but maybe we should bring it back.

Here's an example:

I wanted to listen the the England vs Croatia footie match on BBC radio 5 - this is the home page of bbc.co.uk/sounds ...  

Yep, no radio 5 in the list, so clicking on the > at the right hand end of the list gave me this ...



That's a click I didn't need to make. 

Clicking on 'all stations' gave me ..,



So why not use that as the list on the home page - or if you want pretty pictures, just make them smaller and double them up like this ...






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