Thursday, June 14, 2007

bad-email-'from'-practice

This one might turn out to be embarrassing as I know the folk who run the organization concerned - I'll mention it next time I see one of them.

Like many organizations, the university where I work filters spam before it reaches my inbox. Part of that system allows emails that it is not sure about into a 'spam report' - which then lands in my inbox and offers me the chance to have those emails delivered. Today's spam report included the one below.

It was [probably] rejected for having 'cheaper' in the subject line, but more significantly, the system was unsure of the sender - not Newcastle Airport [from whom the message came], but c-f-1.com. If you put www.c-f-1-com into your browser then you are 'bounced' to the web site of Communicator Corp - and email marketing company. Which means the domain name c-f-1.com is simply a domain used to facilitate direct marketing through email.

Come on guys, I'm sure there is a valid reason for this practice, but is it worth while if your emails aren't reaching recipients' in-boxes?

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