Monday, June 4, 2007

bad-[or no]-landing-page practice

Now that I'm an established author [clutches sides with laughter] I've decided to set up our smallest bedroom as an office. As you may know, laptops are not overly good for your back/neck when used on a desk - so I thought I'd look into a getting cheap PC to use as a word processor. So I typed both 'cheap PC' and 'budget PC' into Google - both producing similar results.

As you would expect, there were several 'sponsored links', nearly all responding to the searched-for term by quoting low prices. Sadly, clicking on them all took me to the front page of the advertiser's web site. This meant I had to go looking for the 'cheap' PC deeper in their site. On one I couldn't find a listing for a PC at the price they headlined [see 'bait and switch' elsewhere on this site].

So, no naming and shaming - or even screen shots of the relevant pages - on this blog [to be honest, there were too many examples] but to all those concerned, look up 'landing pages' to see just how important - make that essential - they are to online advertising.

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