Tuesday, April 13, 2010

yourmove - the rightmove?

For reasons I won't go into I was looking at property on the YOUR MOVE website [your-move.co.uk]. There is a search facility that allows you to target your search - and yet the spacing of the house prices seems a bit off.
I would assume professional house sellers know what they are doing [and remember, I am a trained salesperson and I've been in marketing for some time] but why the jump from £100,000 to £150,000? Can't be a space issue, because up to £60,000 the steps are in 10s - and who buys houses for less than £60,000? And yet - and I could be wrong - surely there are lots of houses for sale for between £100,000 to £150,000? I would have thought the better sales tactic would have been increments of 10 so that a buyer might be tempted into searching for [say] up to £110,000 - when they really have a limit of £100,000.

Competitors Rightmove seem to agree with me, not only going from
£100,000 to £150,000 in 10,000 increments, but even including £125,000 in the middle.

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