Monday, November 15, 2010

targeted advertising: but targeted at whom?

I have signed up for the alpha version of a new search engine called Qwiki and here is the 'welcome' email.
Now, if you are reading this blog, you should already know that the ads on the right-hand side of this email [it is to my Gmail account] should be associated to the content of the email message. However, there is nothing in the email body which has any connection to 'love letter', 'valentines cards' [in November?] or 'iris plants'. So what keywords have the advertisers chosen for their ads to match up with?

I think it must be 'qwiki' - as in 'a brief sexual encounter'. Seems a rather vague connection to me - but I can't see anything else, can you?

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