Monday, December 27, 2010

techie designers: a perfect example of bad practice

I have lost count of the amount of times I have come across this error. It is a perfect example of why a marketer should head up any web-development team. 

The University that employs me recently added new facilities to the staff 'portal' on our website. The platform used has been provided by a company called 'Serco'.  Now, when you buy in proprietary software it always has elements where what the customer sees on their screen can be personalised to suit  the organization that has purchased that software.

Techies, of course, have no interest in that content. They have no need to. It is nothing to do with them. It has nothing to do with how the software functions. So users can end up seeing messages like this one:

 A marketer [or a decent one] would have ALL content checked before the system goes live - in print, it is called copy editing. I would call it absolutely essential in any publishing environment. No, better still, I would call it the right way of doing things. Full Stop [or if you are reading this in the USA; Period]. 

Oh, yes, I would also have made the header grammatically correct  - the software's default would say 'welcome to' and then if would probably insert the title given to the application [by the techies]. Hence, a missing 'the'.

I would also have looked to change the images to some from my organization - but I could live with the mice and hands if I had to.

No comments:

Post a Comment