In my book and classes I talk about how an ecommerce website should act as a sales person for the customer [it's also why I say sales staff should be included in the web development team] - and here is an excellent example from Amazon - see how the page points out to customers that there is a newer model available. At a higher price of course :) - it's called 'up-selling'.
Saturday, January 12, 2013
Saturday, January 5, 2013
on the twelfth day of Christmas ...
Well, today [January the 5th] is the day by which Christmas decorations should be taken down - but I think this ad on the eon website [www.eonenergy.com] has over-stayed its welcome.
Wednesday, January 2, 2013
lost jobs?
I often complete online surveys [it helps keep me in touch with the subject I teach] - and in one I was - not unusually - asked my occupation from this list.
So where would you put 'lecturer'? Or 'teacher'? Note to students who take one of my dissertation modules: if you can't come up with a comprehensive list, put a 'other' box at the bottom - preferably with a space for the respondent to type in their job.
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