Thursday, September 27, 2007

excellent PR [and branding] - practice

Back in April I made a comment about folks making it hard to seek permission to reproduce their content [see bad PR-and-marketing practice] - well here's someone who knows how to play the game properly. I get the Hitwise newsletter and intend to use some of their stats in my next book. Do they make it hard to seek permission? On the contrary - they have a section in the newsletter which says:
Job done. Guess who will have their organization featured in a text book to be used by people learning about e-marketing - some of whom will end up working in that field and so may become clients of said organization.

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