Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Friday, October 12, 2007

wasted advertising opportunity?

This one confuses me a little because surely the technology is available to sort it out [IP recognition?]?

When I'm using my PC at work I usually have music on my headphones. I use a variety of sources, one being Yahoo!'s LAUNCHcast.

The thing is, it has ads - no great problem with that, there aren't many - but the ads are for listeners in America - there is up to 60% off men's sweaters at JC Penney this week, apparently. No good to me though, there is no JC Penney's in the UK.

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