how did I resist this?

Not strictly e-marketing, but the ad was online, so ... I saw this as a 'Google' ad on a web site.

Guarantees 14 thousand pounds a week. Hmmmm - must be using a different dictionary to me for the definition of 'guarantees'.

I'm guessing it says that you set up a web site and charge people £39 pounds for the secret - and the secret is that you set up a web site and charge people £39 pounds for a secret ....