Friday, May 30, 2008

KLM : listening?

If you've spent any time on this blog you will have seen a lot of comments aimed at airlines that don't appreciate where I live. Well maybe someone at KLM reads this blog [unlikely, they probably just employed someone who knows what they are doing] because the latest email I received was promoting flights from my local airport.
So, well done KLM, better late than never.

Footnote I : if you're from KLM and you do read this blog ... free flights as a reward for pointing out your errors?

Footnote II: if KLM used consultants to review their email marketing strategy - and one of the recommendations was to tell customers about flights from their local airport [ie relevant to them] - I wonder how much KLM were charged [I bet it would have made giving me a couple of free flights a very cheap option]


Footnote III to self : you're in the wrong business!

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